Studies
Local business studies
We look at how local businesses in one trade and one city show up online, then publish what we find. Each study checks real websites for the basics customers notice: how fast the site loads on a phone, whether calling or booking is easy, and whether the business is easy to find on Google.
The goal is simple: show local owners what's working in their industry, what isn't, and easy fixes owners can make to their site.
How Brampton electricians' websites perform on a phone
October 2026
12 of 23 Brampton electrician websites had no usable call button on a phone's first screen.
Read the studyHow Mississauga plumbing and HVAC websites perform on a phone
October 2026
16 of 24 Mississauga plumbing and HVAC websites don't say "24/7" or "emergency" on a phone's first screen.
Read the studyHow Ottawa roofers' websites perform on a phone
October 2026
19 of 21 Ottawa roofer websites took more than 4 seconds to show their main content on a phone.
Read the studyHow Hamilton dentists' websites perform on a phone
October 2026
Only 2 of 24 Hamilton dentist websites let patients book a real appointment time online.
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